應用學習課程內容

應用學習是高中課程的選修科目之一,課程內容實踐與理論並重,與寬廣的專業和職業領域緊密連繫,配合核心科目、選修科目及其他學習經歷,構成靈活的科目組合,讓學生體驗全面的學習經歷。學生可以從課程中學習相關的基礎理論和概念,發展入門技能、與職業相關的能力及共通能力,探索自己的事業抱負和終身學習方向。

本校於2023-2024年度與香港浸會大學持續教育學院、香港城市大學專業進修學院和職業訓練局合辦以下四個課程供高中同學選修,包括:實用心理學、市場營銷及網上推廣、創意英語-公關與營銷和職業英語。

(1) 實用心理學:
實用心理學課程學與教活動的設計以學生為本,讓學生認識有關的基礎理論和概念,從而培 養他們的共通能力,並建立他們對實用心理學的就業期望。學生在不同形式的活動有系統地認識不同的情境及體驗情境的複雜性以拓闊視野。學生從實踐中學習,在真實或模擬的工作環境中認識相關的要求,掌握基礎知識和技能,以便日後在相關的範疇內繼續升學。該課程的主要升學與與心理、社工和社會科學課程相關,有助同學將來從事有關社工、社福機構工作和心理學家等工作。

(2)市場營銷及網上推廣:
市場營銷及網上推廣的學習內容主要包括三個部份:市場探索概論、商品及服務的市場營銷推廣和網上市場營銷的策劃及實行。學習模式以課堂教授、小組個別教導、模擬商貿實習、研討會或講座、小組工作及參觀本地商貿機構。該課程的主要升學與與工商管理、市場學、廣告、媒體傳播、數碼推廣及電子商貿等相關課程。其就業出路包括:從事與工商管理、會計及財務管理、商業傳意、銷售及市場營銷、項目策劃、網上媒體、數碼推廣及電子商貿等相關工作。

(3)Creative English – PR and Marketing Programme
The course places great emphasis on the use of different computer software programmes in communicative texts. Students are given opportunities to apply creative approaches to storytelling, dubbing, and language games to create a variety of written and spoken persuasive texts in various business contexts. The enables students to use English creatively in the contexts of public relations and marketing through practice in different authentic contexts. Students are expected to enhance the breadth and depth of their four language skills – listening, speaking, reading, and writing in ‘English language education’ through different genres which are beneficial to their pursuit of their further studies and/or further employment.

(4) Applied Learning (Vocational English) – English Communication
In Applied Learning (Vocational English) – English Communication, activities are designed to enable students to understand fundamental theories and concepts, develop their generic skills, and address their career aspirations in different professional and vocational fields. Different modes of activities are employed to provide students with a systematic understanding about the context and eye-opening opportunities to experience the complexity of the context. Students acquire an understanding of the requirements, fundamental knowledge and skills essential for further learning within the area through learning-by-practising opportunities in an authentic or near-authentic environment.